Access unveil brand elevation

Access unveil brand elevation

Banbury, Northamptonshire - 29 June 2009

Amethyst Associates Ltd is taking part in the rebrand of leading business and finance provider, Access Accounting this week. The software house has undergone a customer-focused brand elevation to better reflect the growth of its portfolio, which now extends far beyond the finance function. The company, which will now be known as Access, will commence operating under the new brand from 1st July 2009 and the rebranded websites for Amethyst and for Access go live on 1st August 2009.

 Lisa Miles, Managing Director, Amethyst Associates Ltd, Access Gold Partner and the longest serving reseller of Access, said, “Access is highly regarded for its award-winning accounting solutions but its portfolio has grown considerably and now covers all major business processes. We are very excited by the new brand and the sheer scope that we can now offer our customers and believe that this will enhance our offering to our clients."

“With our extensive implementation experience together with the standard software now on offer, we can better service our customers’ business software requirements, helping them to streamline their operations further and become more competitive as a result.”

Alistair O’Reilly, CEO and founder of Access, commented, “In addition to the finance function, we now provide a whole series of web-based solutions such as procurement, workflow automation, document management, and carbon emissions measurement to name but a few. Customers will be able to benefit across all industries including our key sectors: professional services, not for profit, manufacturing and distribution.”

 Amethyst Associates are the longest serving reseller of Access Accounting and has been helping organisations throughout the UK improve their business with these award winning solutions since 1991.

For more information on how Access solutions can help your business, contact Amethyst Associates on 0845 121 6662 or visit www.amethystassociates.co.uk.